Feeding the revolution
People's Food Co-op pioneered the organic movement in Portland, Oregon as the city’s first food co-op.
MY ROLE
As Marketing & Design Manager at this 50-year old community hub, I kept my finger on the pulse of a vibrant and thriving food and farming culture.
Through design and education, I helped raise awareness about local and organic farming, why it’s important, and how to vote with your fork.
KEY ACHIEVEMENTS
Ushered in first positive sales growth the store had seen in five years
Tripled social media engagement
Led redesign and content production of new website, Annual Report, and quarterly Grass/Roots Newsletters
Selected Work
People’s Annual Report 2015
DELIVERABLES
Graphic design, photography, art direction
Editing, content creation, writing
Variable data insert
Production management, full color digital printed & mailed
Winter 2016 Grass/Roots Newsletter
DELIVERABLES
Graphic design, photography, art direction
Editing, content creation, writing
Production management, full color digital offset printed & mailed
Summer 2016 Grass/Roots Newsletter
DELIVERABLES
Graphic design, photography, art direction
Editing, content creation, writing
Production management, full color offset printed & mailed